A great advantage of transit media lies primarily in the fact that consumers come in contact with the advertising message while performing their regular activities and obligations. Internal vehicle branding allows companies to communicate with consumers for an average of 40 minutes on the way to work, school, open market, shopping malls, cinemas, restaurants, etc. The modern age and digitalization have set new challenges and new solutions in market communications. By improving the internal branding service, Info Media Group has equipped one part of the vehicle with LCD monitors. Advertising on LCD monitors is dynamic in concept and attracts the attention of the public transport users. Also, this type of communication enabled companies and brands to place real-time advertising messages, according to the needs of the campaign with all its specifics, just before the purchase. Within the project BUS INNOVATE, Info Media Group is working intensively on further improvement of this service, with the aim of meeting the needs of clients and improving communication with the community through the implementation of socially responsible projects.